Saga (which, as I have suggested before, is a bit like Virgin, a trusted brand that theoretically could expand into any number of areas in which its over-50s clientele might be interested) is keen to tell the world about the work it does on the database collated on those customers and their needs, and the consequent prospects for cross-selling products.
Unfortunately, this doesn’t cut much ice with analysts as it is impossible to sum up in terms of hard numbers. Likewise, Saga had little to say at the halfway stage about the two nascent ventures, a healthcare operation and financial services.
This left only a couple of negatives, a £4.7 million bill for scheduled maintenance on its cruise ship the MS Saga Sapphire and a